A tried and true marketing channel that has been around since way before we called things “digital.” There’s so much more to email than newsletters, including automation, 1:1 personalization, predictive behavior communications, and AI. We help you plan where email fits in your digital strategy and put your email data to work in search and LinkedIn advertising, while prioritizing permission, privacy laws, and (most importantly) creating value for the recipient.
Email works best as part of a full-funnel strategy.
We use the right technology for each client within their digital marketing plan. Email is an important channel for full-funnel campaigns and long lead generation and sales cycles. It isn’t a standalone thing to be put in a silo, and it’s important across the customer journey, from thought leadership to lead nurture to engagement with internal and external audiences, for retention and lifetime value.
Where we go deepest is the strategy, and putting your lists to work in advertising. We plan email’s role within a Digital Marketing Success Plan® or an account-based marketing (ABM) program, and we use your customer and prospect lists for customer match and lookalike audiences in Google and LinkedIn ads. For nonprofits and consumer brands, email is often about retention, repeat visits, and lifetime value, and the same approach applies.
We put email strategy and data to work across your search marketing.
We treat email as part of a full-funnel approach, alongside search and your other digital channels. It starts with the overall digital strategy, goals, and content calendar, so the right message reaches the right person at the right time.
Email strategy
We help clients plan an email program or level up their current campaigns, connected to the broader marketing and business goals and the overall digital marketing plan.
ABM strategy
Within account-based marketing, we plan how email works alongside ads and landing pages to reach target accounts, with fit and engagement scoring that shows who’s warming up.
Customer match and lookalike audiences
With permission and privacy rules in mind, we use your customer and prospect lists to reach those people, and others like them, in Google and LinkedIn ads.
Tech and data
We work with your existing email platform or CRM, so email data flows into the overall plan and performance stays visible.
Measurement
Email tracked alongside your other channels, from clicks to the leads and opportunities it influences in your CRM.