DIGITAL MARKETING SUCCESS PLAN™

It isn’t cliche for us when we say that your success is what matters to us.

The Digital Marketing Success Plan™ is so important to us that we have trademarked it and our agency owner has an upcoming book with it in the title. We strongly believe in both saving our clients from wasted budgets and in advocating for agencies to stop rushing into channels and tactics without a plan.

“Without a plan, you’re just spending money.” – Corey Morris

We’ve had initial conversations where we’ve been told that other agencies have said that a company should spend $7,000 per month in paid search. We’ve then been asked how much we think they should spend. Our response has been, we don’t know! And, we’re not even sure paid search should be part of the strategy. How could anyone know short of understanding your goals and doing proper research? We need to work through the research and planning process to get to what we now call a Digital Marketing Success Plan™ to ensure that we all know what will move the needle and reach goals versus what won’t. We don’t have to guess.

“Their expertise in the field is impressive.”

Jessie Bixler, CEO & Owner at Bixler Consulting

“They truly cared about us and our project; they wanted more than anything for us to succeed.”

Andrew Hoffman, CEO at Cullum and Brown

“We have grown our website traffic immensely by incorporating their knowledge in PPC. The team is well versed and are all Google certified. Glad to have them as our partners!”

Paige Salveter, VP of Marketing

Benefits

We can tell you a lot of stories of clients and colleagues who have been burned. If that’s you, we’re sorry for your bad experiences with agencies or “vendors” in our industry. We want to give you a new experience, one filled with collaboration and  deeper questions and calculations than you’ve ever had from a “vendor” — something a true partner can offer. We’re not here with hyperbole or the same thing that everyone else claims in their agency marketing or website. We’re here to ask you to test us out and see for yourself how our thinking and approach is different.

Business & ROI thinking

Yes, we have digital marketing KPIs and metrics. We’re doing things in digital channels. However, we’re not hiding behind a fence or wall and saying that we just do our job if we get impressions or clicks. We care about the full funnel and beyond. Are our efforts really driving your bottom line?

Problem Solvers

We don’t give you recommendations and leave you to figure out what to do with them. We’re strategists, implementers, consultants, and business-minded advocates. We know that even if we give you the smartest thinking out there, if it can’t be activated, then we still get fired. We’re not cool with leaving things to chance.

Extreme Depth of Expertise

As we like to say, we’re proudly not “full service” or an “integrated” (whatever that means) agency. We do just a couple things and we do them really well. We won’t experiment on you (unless we’re collectively geeking out on something), and we won’t tell you we can do something that we can’t. We’re deep in web, search, and supporting tech. That’s it.

We Expect the Unexpected

Tech stacks vary, and teams, resources, and regulations can have obstacles. We’re ready and willing to dive in deep, to help you navigate technology, teams, and resources, and to find the right solution for you. We might have ten different ways to solve a problem. We’ll work through all of them to find the right solution for your unique situation.

STARTTM

The Digital Marketing Success Plan™ is the result of our unique process. It is part of a broader planning process that we call START Planning. This is our most common starting point for work with our valued client partners. In the first 90 days, we land on a Digital Marketing Success Plan™ that will guide your digital efforts for the next year.

Strategy

Assessment, goals, objectives, parameters — first, align efforts with outcomes.

Tactics

Next, we identify the means to translate ideas into actions across channels.

Application

Time to develop, stage, and deploy tactics effectively and efficiently.

Review

Digital marketing allows for real-time analysis, which means quick adjustments.

Transformation

Maximized performance over time leads to optimized marketing.

FAQ

Our goal is to leverage our clients’ expertise combined with our unique process and depth of knowledge of digital marketing and websites. We work to be efficient in all of the meetings and milestones throughout the process, but expect participation and input with our client partners to make sure we deliver the most powerful Digital Marketing Success Plan™ possible. At a minimum, that includes involvement in each phase of the START Planning process.

START Planning and Digital Marketing Success Plan™ are designed to be as flexible as possible. While we often focus on B2B organizations focused on lead generation, we can leverage the same process for B2C organizations, non-profits, and those that don’t fall cleanly into a typical industry or vertical. Most importantly, we can size and scale the process to fit the right level of effort and needs to land on the right plan. Despite our discipline in implementing our processes and approaches, we have flexibility to make sure it is the right process and deliverable for each client.

The average full START Planning process averaged 90-days. However, we can implement faster in abbreviated or streamlined custom cases or can stretch out the timeline if there are specific turnaround times or constraints that our clients have.

You’ll work directly with the people who are walking through the process and delivering your Digital Marketing Success Plan™. That includes the experienced team of strategists, digital marketers, UX professionals, and account team members to make sure everything stays on track and that you get the product and service that you’re seeking.

The START Planning process and Digital Marketing Success Plan™ culminate with a defined plan that you’re ready to implement (with our team’s help or on your own). In the final stage, we work together through options and tiers based on factors including the level of investment of resources, time, and desired ROI.

With the end result of the process being arriving at your own Digital Marketing Success Plan™, we are focused on “digital” marketing channels and opportunities. That includes paid search, organic search, email marketing, social media, online media, and any other potential use cases or areas where your organization can engage with your target audiences.

We do our best to make pricing transparent and investment conversations easy to have. We have a few different tiers based on your goals for the process and connected to the size and scope of your needs. We’d love to talk with you about your goals, targeting, and history, which will help us to quickly be able to give you pricing options without having to go through meeting after meeting or any sales games wasting your time.

This is an excellent question! A lot of agencies (if not most) have some level of “discovery”, “setup”, or “strategy” at the beginning of a marketing engagement. However, there are common themes that we hear of companies who have been taken advantage of by agencies who jump in and do channel work without strategies, who have a lack of transparency, who just follow checklists, and who focus on ineffective channels. We have plenty more reasons as well–ask us!