We partner with clients across a range of industries and focuses. That includes B2B professional services firms beyond our core industries, as well as right-fit partners in very different spaces. No matter the industry or focus, when we can go deep and have a valuable partnership where we can impact business outcomes and not just provide activities and tactics, we find long-term success and get to live out our mission to empower people and brands to be something more.
PROFESSIONAL SERVICES
Professional services firms in every industry fit how we work.
When you sell expertise to other businesses, close fewer deals at higher value (quality over quantity, and you’re not trying to be the low-price leader), and win work through relationships and trust, you’ve found a sweet spot with us. No matter if you’re in financial services, data and analytics, economic consulting, legal, or industrial, we’re unified by the same end goal, the business impact we can have with search marketing and websites.
RIGHT-FIT PARTNERS
Right-fit partners come in every shape and size.
Great partnerships don’t all look the same. Whether it’s ecommerce, nonprofits, sports and entertainment, or niche industries, we enjoy seeking business outcomes, impactful opportunities, and strategic engagements beyond the box of named or specific industries. Some of them are among our longest partnerships.
RIGHT-FIT
What our best partnerships have in common.
Right-fit is a mutual thing. We didn’t coin the term “right-fit,” but we work to live by it, choosing depth of relationships and the business outcomes we drive for clients over stacking up a large number of clients overall.
We thrive when partnerships have a mapped-out objective and goal that can be quantified (qualified leads, revenue, ticket sales, memberships, donations, new hires). Operating as a specialist in search marketing and websites, we do our best work as the trusted partner for that subject matter expertise.
As a group of introverted data nerds, we find our happy place living in the strategy, implementation, and measurement aspects of our work. Whether in a focus industry or something very unique, we bring the same approach of going deep in the business and ensuring fit all the way through.
The AI search shift
Your buyers and audiences are asking AI tools, too.
Marketing and advertising continue to transform at a rapid pace. You might have a traditional sales and marketing model still delivering the bulk of your results, and that’s something to stay focused on. At the same time, buyers ask AI tools which firm to shortlist, and consumers ask which gift to buy or which show to see this weekend. If you aren’t in those answers, you’re missing leads, sales, and audiences.
Whether you’re deep in the AI revolution and working to stay ahead (or keep up), or are looking ahead to what’s coming with the day-to-day adoption of AI and answer engines for how your customers will find you, we help you get found there.
Services
How we help right-fit partners grow.
As a specialist, we only do two things (search marketing and websites). That allows us to go really deep in our subject matter expertise for all things SEO, paid search, AI, and in building impactful websites that stand out in your industry and help you reach your business goals. For many of our clients, that work begins with the START Planning Process and a Digital Marketing Success Plan®.
Search Marketing
Search marketing has always been complex. It was when Google was the main player and we were operating within its best practices. In the current era, with the diversification and fragmentation of the search marketplace, and the ways that people search, research, and seek answers, we have more opportunities to be found online. However, that also means a lot more complication in ensuring we’re showing up in all the places, consistently, and that our expertise and unique value leads the message. By staying at the forefront of all things search and AI, we help our clients be found and drive toward their end goals, measured in leads, revenue, and ROI rather than traffic.
Websites
In some ways, AI and SaaS tools have made spinning up a new website faster and easier than ever before. Yet, despite this flood of new tech and opportunities, we find that there’s a lot more quantity of websites and content than there is quality. Being average on the web often isn’t much better than being invisible. No matter your industry, being able to stand out, show your unique value to your target audience, and differentiate is the most important thing you can do. And you still have to keep up with accessibility, consent management, and the patchwork of rules and regulations.
Whether the natural entry point is a simple search and AI audit, an incremental update to an existing website, taking on a single marketing channel, or going all in with a Digital Marketing Success Plan® or full web project, we work with clients at the most natural starting point. We’re not all or nothing. You don’t have to throw away your current assets for us to work with you. We look at the marketing and website opportunities against your goals from all angles and budget to reach ROI as if we were managing our own dollars.
SELECTED WORK
Real results for right-fit partners.
The Man Registry
A responsive relaunch and search restructure for our longest-tenured client, with a 174% increase in revenue.
Case Study
Dolby
An SEO-driven site expansion that grew organic leads by 76% for a developer platform.
Case Study
Why firms trust us
No junior people. You work with experts.
The VOLTAGE team is deeply embedded in the digital marketing industry including writing for industry leading publications (Search Engine Journal, Search Engine Land, Forbes), writing a best-selling book, speaking at industry conferences, serving on the global trade association board, founding a search marketing conference, judging industry awards, being recognized by our peers (over 75 local/global awards in past decade) and producing our own site’s thought leadership content.
That starts at the top with our CEO and leader, Corey Morris, but doesn’t end there. We’re a team of senior-level people with a balance of experience in our subject matter as well as in working with firms in your industry.
Further evidence of our depth of expertise is that a significant share of the work we do is in partnership with other agencies who have sought us out for our specialization in search marketing and/or websites.
What happens next
No sales process. Just a real conversation.
You won’t be put into a sales process, talked at, or pitched with slide decks when you talk with us. You’re not getting handed off to a sales team and will be talking directly with our senior level staff and leadership. Our focus is on understanding your goals, culture, and making sure that we fit what you’re looking for. We are as good at working ourselves out of a deal as we are demonstrating that we are the right partner. We want mutual wins that start with a solid strategy that leads to ROI.
When you fill out our form to reach out to us, we’ll prepare for our initial conversation. We do our homework to prepare as we’ll ask a lot of questions, give you the opportunity to do the same, to get a sense for how we think, and to also fairly evaluate the fit of us for your team. No pressure, no obligations.
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You fill out the form
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We do our homework before we talk
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A real conversation — no slides, no pitch
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We both decide if it’s a fit
FAQ
Questions from professional services firms and right-fit partners.
Yes. If you sell expertise, lead with trust, care about leads or other business metrics, and are focused on quality over quantity, you’re in a good place. No matter if you’re in one of the focus industries we profile or an industry we haven’t had a partner in before, the common themes we look for in a right-fit partnership are the same. And we’re good at being honest when we don’t see an opportunity for us to be the best possible partner for you.
It comes down to people and results. As people, we want there to be a natural culture fit between our teams. If we’re going to be spending time (and dollars) working together, why not have fun doing it? The people side is important, as is the results side. If we mutually can see a path and opportunity for our search and website services to have a meaningful impact on your business or organization, then we have a great foundation to start from.
Yes. We have decades of experience working with niche and national brands across a wide range of retail and ecommerce focuses. Whether we’re talking about groomsmen gifts, lawn and garden, national retailer birthday party packages, sporting event and performing arts ticket sales, or craft and hobby supplies, we have deep experience in engaging consumer audiences.
Yes. One of our favorite types of partnerships is supporting local and national nonprofits and arts organizations. We know the pressure that nonprofits have on them in terms of operations, development, revenue generation (where applicable), and the various stakeholder audiences they need to focus on across the board. Whether it’s securing and managing a Google Ad Grants account, driving ticket sales, or fostering awareness for donations, we enjoy the challenge and opportunity to be involved.
Much the same as it does in our core industries. The Digital Marketing Success Plan® was first outlined in VOLTAGE CEO Corey Morris’s book of the same name. It is a robust offering that features the START Planning Process. That approach continues to be refined, but ultimately works very well across industries and even in the face of rapid change with search and AI. It is a disciplined process that brings teams together to define the strategy, tactics, assets, review layer, and transformation step needed to move from doing marketing activities to mapping them to true business outcomes and expected (and realized) results.