In B2B, the people who make the decision are often not the ones searching. When they are, sales cycles for expertise-driven firms can be long, so it takes more impressions over more time to build awareness and stay present through consideration and the buying decision. LinkedIn ads and account-based marketing (ABM) help you reach the right prospects and buying committees at your target accounts, and give your team context before the first conversation.
Services / Search Marketing / Paid Search / LinkedIn Ads and ABM
LinkedIn Ads and Account-Based Marketing
Search captures demand. LinkedIn and ABM help create it.
LinkedIn lets us reach people by company, industry, job title, and seniority, which makes it a precise way to reach B2B audiences. We plan it alongside your search ads, so the accounts you reach on LinkedIn find you when they do start searching.
We connect it to your CRM and sales prospecting tools, so marketing and sales see the same picture.
Our ABM programs start with the people who know your buyers best.
ABM works best when marketing and sales agree on which accounts matter and what happens when one of them starts to engage.
Target accounts
We define fit criteria with you and your team, then build the target account list together.
Coordinated media
Ads on LinkedIn, Google, and Microsoft, plus email and landing pages, planned around each stage of the conversation.
Scoring and handoff
Fit and engagement scoring shows which accounts are warming up, in a dashboard your marketing and sales teams can both use.
Tracking
Events for site visits, ad and email engagement, and form fills, connected to your analytics and CRM.