Our strength is in helping our clients be found by their clients online. Today that means showing up in Google, in paid results, and in the AI answers people increasingly get before they ever visit a website.
One search strategy
Search isn’t just Google’s game anymore, and it shouldn’t be managed in silos.
In many organizations, search gets split up. SEO might sit with an agency, paid search with someone in-house or a contractor, and AI search with nobody. Or, one person or team is stretched across all of it, limited by subject matter expertise, belief in a channel, or just lack of time. Each piece gets managed and reported on its own.
When someone searches, they see ads, organic results, maps, and AI answers on the same screen, and they click (or don’t) based on all of it. So we look holistically at a search results page or an AI answer engine, including how people actually click and get information, instead of optimizing one portion of it and ignoring the rest.
That doesn’t mean it’s all or nothing. We’d love to have all three in one engagement, where they can be more impactful, gain efficiencies, and scale, but many right-fit clients come to us for one channel, and that works too. Either way, it starts with strategy and measurement, so we’re not assuming or guessing down the road.
What we do
We only do two key things, and search is one of them.
VOLTAGE is a specialist in the marketing agency space. Search marketing includes paid ads and optimization for organic and AI visibility.
SEO
SEO is a big thing that includes technical, on-page, and off-page signals. It is further complicated by AI. There’s often not one way to achieve the same goal, so it takes experience and problem solving to map the right solution to your tech, capabilities, constraints, and resources. We embrace that and get it right for each client we partner with, from local SEO to content and audits.
Explore SEO
Paid Search
Paid search has become more complex than ever in the past few years with platform changes and rising costs. And, as we often say, the search engines will take your ad dollars whether it is working for you or not. Google keeps taking away targeting options while introducing new AI targeting and ad types it favors, and our job is making them perform for you. We’ve been a Google Partner agency since 2014, with certified strategists managing search and display campaigns that drive toward meaningful ROI.
Explore Paid Search
AI Search
AI tools now answer many of the questions your prospects used to search for, and they pick which sources to cite. We work on how those tools find, understand, and cite you, and we track AI answer engine traffic and visibility so you know what it’s producing.
Explore AI Search
The AI search shift
Being found now includes being cited.
A lot of the vetting that used to happen through search engines and long visits to your website now happens inside ChatGPT, Gemini, Claude, and Google’s AI features. When buying leans on reputation and third-party validation, showing up in their answers matters as much as (if not more than) ranking. That shift excites us, and we stay deep in where search is now and where it’s going. For us, that means the technical factors, on-page optimization, and quality content that matter to both search engines and LLMs, plus measuring where it’s working. We write about this for publications like Search Engine Journal and Search Engine Land and speak on it at industry conferences.
Results
Real numbers, from a real SEO partnership.
+168%
organic clicks from non-branded roofing terms
+75%
organic sessions
+90%
organic clicks
DaVinci Roofscapes, an industry-leading composite roofing manufacturer, set a goal of growing sessions, clicks, and click-through rate from organic search. We used consumer search behavior and keyword research to find the strongest target queries, then built customer-centric blog content and strengthened product pages. The work earned an AMBIT Award for Organic Search Engine Marketing.
We work with organizations that compete on expertise and trust, from B2B professional services firms to nonprofits and consumer brands, and we have deep experience in AEC, logistics, and commercial real estate.
Why firms trust us
No junior people. You work with experts.
The VOLTAGE team is deeply embedded in the digital marketing industry including writing for industry leading publications (Search Engine Journal, Search Engine Land, Forbes), writing a best-selling book, speaking at industry conferences, having served on the global trade association board, founding a search marketing conference, judging industry awards, being recognized by our peers (over 75 local/global awards in past decade) and producing our own site’s thought leadership content.
That starts at the top with our CEO and leader, Corey Morris, but doesn’t end there. We’re a team of senior-level people with a balance of experience in our subject matter as well as in working with firms in your industry.
Further evidence of our depth of expertise is that a share of the work we do is in partnership with other agencies who have sought us out for our specialization in search marketing and/or websites.
What happens next
No sales process. Just a real conversation.
You won’t be put into a sales process, talked at, or pitched with slide decks when you talk with us. You’re not getting handed off to a sales team and will be talking directly with our senior level staff and leadership. Our focus is on understanding your goals, culture, and making sure that we fit what you’re looking for. We are as good at working ourselves out of a deal as we are demonstrating that we are the right partner. We want mutual wins that start with a solid strategy that leads to ROI.
When you fill out our form to reach out to us, we’ll prepare for our initial conversation. We do our homework to prepare as we’ll ask a lot of questions, give you the opportunity to do the same, to get a sense for how we think, and to also fairly evaluate the fit of us for your team. No pressure, no obligations.
01
You fill out the form
02
We do our homework before we talk
03
A real conversation, with no slides and no pitch
04
We both decide if it’s a fit
FAQ
Questions about search marketing.
Both. Our team has deep expertise to manage SEO, paid search, or AI search as a standalone or integrated plan connected with ROI goals. AI now shapes both sides, with citations in AI answers on the organic side and Google’s AI-driven ad types and targeting on the paid side. Every channel is still measured against the same goals.
Anywhere from days to months, depending on how competitive your search landscape is. The search marketing industry has trained us to not answer this directly or at all, but we don’t like to shy away from it or hedge our answer, pushing all the risk to our clients. In some cases we see results within days of the first optimization updates. In more competitive landscapes, it can be months. Regardless, we communicate on the “what” and “why” and show our work.
Strategy and audits are fixed-cost projects, one-time or phased, so you know the investment up front. Ongoing SEO, paid search, and AI search work then moves to a monthly retainer. We’re big on pricing transparency and being easy to work with.
Yes. We double down on the SEO things that matter for both search engines and LLMs, including technical factors, on-page optimization, and quality content. We also have methods for tracking AI answer engine traffic in GA4 with server-side tagging, third-party tools, and other measurement approaches. We don’t put you into tools or tech that you don’t need.
Yes. We’ve been a Google Partner agency since 2014. Google reviews that status daily against how well the accounts we manage are optimized, the client ad spend we’re trusted with, and current certifications across our team in every product area we run, from Search to Display and Video. We know the program well enough to teach it, and our CEO, Corey Morris, has written and updated Search Engine Journal’s step-by-step guide to earning Google Ads certification over the years.