We build powerful and engaging websites and digital marketing strategies that help commercial real estate (CRE) firms be found in search and AI. Through the START Planning Process, our Digital Marketing Success Plan®, and our award-winning web team, we push through the tech and noise to help CRE firms stand out.
Industries / Commercial Real Estate
Websites and Search Marketing for Commercial Real Estate Firms
COMMERCIAL REAL ESTATE
We know this industry.
Whether it’s a regional brokerage under a national brand, a developer of mixed-use projects, or a firm focused on leasing, development, management, or land, we know that no two CRE or broader real estate firms look the same. We’ve worked with Newmark Zimmer, Intrinsic Development, Lane4 Property Group, and Midwest Land Group. Even with common goals like recruiting, leasing, agent tools, or other key features in commercial real estate marketing, the website has to be right. It can’t be invisible or blend in with everyone else.
THE RELATIONSHIP BUSINESS
Why commercial real estate marketing is different.
Commercial real estate runs on relationships and relies on data. The data has to be precise, integrated, and found in the right places and ways. That leads back to relationships and building awareness and credibility. Whether your leads are driven by relationships or are increasingly coming from being found and vetted online in AI and search tools, it all has to come together.
Your people matter. They always have in commercial real estate. Your website and search marketing have to make sure that they are found, credentialed, and that their digital presence, as part of your overall brand, breaks through. For leading regional and national firms, you have the best tech and culture possible. Does your website or your broader digital reputation reflect it? An outdated, inaccurate, or generic web presence (or an invisible one in search and AI tools) can hurt recruitment and keep you from being found by key opportunities.
You’re being evaluated by many audiences at once. Your website and digital presence in search and AI tools have to account for business owners, landlords, real estate managers, investors, and even first-time stakeholders in the commercial real estate space who trust you to help them, initially and over time.
In development projects, signed tenants are key to momentum. When there’s just some dirt moving on the project site, your website and search marketing help share the vision of the development and start or support leasing conversations.
Old sites, data, feeds, and experiences that aren’t integrated are hard for search engines and AI bots to find. They’re also a challenge for your site visitors, whether it’s the first touch point or a sales support tool down the road. When listings are outdated, broken, or missing, or broker pages can’t be found, you’re losing opportunities.
The AI search shift
You can’t afford to be left out of AI search.
When owners, tenants, investors, and site selectors ask search and AI tools specific questions about expertise and location, you have to show up consistently and present your brand well and uniquely. If they land on your people page instead of the specific broker, or on a broken PDF, you’ve lost a valuable opportunity. VOLTAGE ensures that you have a distinctive website that properly positions your brand, and helps get your expertise and authority found by the target audiences you want and need.
Services
How we help commercial real estate firms.
CRE firms win deals on relationships, reputation, and market knowledge, not on price. VOLTAGE works the same way, doing two things well (websites and search marketing). Whether you get business through referrals, requests for proposals (RFPs), outbound, or inbound marketing-driven leads, fit matters most, and we feel the same about our clients.
Search Marketing
There are multiple levels and focuses for being found in search and AI tools for a CRE firm. Those range from visibility for the firm itself to visibility for its brokers, markets, and property types. Being found by tenants and owners doing research before they call, potential lease signings, and investor engagement for developer projects all require a focus on a strong website and search presence. That work supports business development at multiple steps in the process. Our START Planning Process accounts for your unique goals, sales process, marketing plan, and needs to ensure that priorities are mapped out and measurable for ROI in your Digital Marketing Success Plan®.
Websites
Whether you need searchable broker bios, a people finder organized by role, listing feeds that are easy to manage and don’t break, content you can keep fresh, or assets that are easy to share from the site, it has to work. That, plus modern web requirements related to accessibility and consent management, is just the starting point. Our approach to websites narrows in on what matters most to you, while layering in our expertise to make it work, present your brand in a unique way, and help you keep up with complex regulation.
We work from a range of starting points with our CRE client partners. Whether it’s building a project-specific site, a new brokerage site, doing incremental work on an existing site, or taking a step back to work together on defining the digital marketing goals and strategy, we’re flexible enough to meet you where you are and manage your budget like it is our business.
SELECTED WORK
Real work for real commercial real estate firms.
Newmark Zimmer
A full website redesign for one of the region’s leading commercial real estate firms.
Case Study
Discovery Park (Intrinsic Development)
A project website for Discovery Park, a mixed-use development in Lee’s Summit, built to lease and sell space to national brands, franchisees, and local businesses.
Website
Why firms trust us
No junior people. You work with experts.
Our team is made up of senior people who’ve spent their careers in search marketing and websites, plus digital marketing, software, and more, many with deep experience in the industries we serve. The work they lead keeps earning local and national industry awards.
That starts with our CEO, Corey Morris. He has published more than 150 articles and expert contributions across Search Engine Journal, Search Engine Land, and Forbes over nearly a decade, and he still writes regularly for the first two. He also wrote a best-selling book on digital marketing planning and is a sought-after speaker and podcast guest, with more than 75 conference, podcast, and media appearances. He served as an officer on the board of the global search marketing trade association, founded a Kansas City search marketing conference, and has judged local and international industry awards.
Other agencies bring us in on their clients’ search and web work too, which says a lot about how deep our specialization goes. See how we partner.
What happens next
No sales process. Just a real conversation.
You won’t be put into a sales process, talked at, or pitched with slide decks when you talk with us. You’re not getting handed off to a sales team and will be talking directly with our senior level staff and leadership. Our focus is on understanding your goals, culture, and making sure that we fit what you’re looking for. We are as good at working ourselves out of a deal as we are demonstrating that we are the right partner. We want mutual wins that start with a solid strategy that leads to ROI.
When you fill out our form to reach out to us, we’ll prepare for our initial conversation. We do our homework to prepare as we’ll ask a lot of questions, give you the opportunity to do the same, to get a sense for how we think, and to also fairly evaluate the fit of us for your team. No pressure, no obligations.
01
You fill out the form
02
We do our homework before we talk
03
A real conversation, with no slides and no pitch
04
We both decide if it’s a fit
FAQ
Questions commercial real estate firms ask us.
No. We work with a full range of types and sizes of firms. The key to success for VOLTAGE with CRE firms is going deep into understanding business outcome goals and defining project and campaign strategies that move you from doing activities to reaching outcomes.
Yes. The emergence of AI as an everyday tool for people in varying roles in the CRE space has put extra emphasis on the need to have a strong web presence, be distinctive in communicating value, and be found in the tools that your stakeholders and prospects are inevitably going to use at some point in their consideration process.
Listing platforms show inventory, and do it in as standardized a way as they can. Yes, the specs, photos, and content in those listings can help close a deal. However, when you’re competing for a relationship and broader opportunity, and not a single transaction, your website has the job of showing your people, expertise, and credentials to win in ways a listing can’t.
A Digital Marketing Success Plan® brings your strategy, tactics, measurement plan, assets, and execution into a cohesive roadmap. You may have a lot of different goals and needs online. The plan focuses on the right priority markets, property types, broker visibility, investor goals, or lease-up opportunities, and on the ways search marketing both supports business development and generates new opportunities.
It starts with your business goals, the same as with any B2B professional services firm we work with. Through our work with some great regional and national CRE brands, we’ve heard firsthand what firms in this space care about (broker visibility, recruiting, ranking in the markets and property types they serve, and reaching owners, tenants, and investors). We bring award-winning expertise in lead generation, visibility, and powerful websites to a plan built around each firm’s unique expertise and positioning.