If you’ve been through other pages of our site or have talked with us, you know how important data and measurement are to our client partnerships. ROI and meeting or exceeding defined goals is our focus in the projects and campaigns we take on. We don’t want to question whether something worked or not. Attribution has been a marketing buzzword for a long time, and we work in an era where we need to know that our strategies, tactics, and investments are paying off.
We have the power to know. We just have to set it up right.
There’s so much tech, AI, and data out there to leverage. From GA4 to CRM to channel-specific platforms and ad networks, getting it all organized and coming to us can be a challenge. No technology “out of the box” can take into account your specific ROI goals without the right setup, integrations, and configuration. There’s little value in receiving screenshots or PDFs from your reporting tools without context and the right story.
It starts with a measurement plan. We define what counts as a conversion. For B2B firms, that’s forms, calls, quote requests, and the steps that follow in your CRM. For nonprofits and consumer brands, it might be donations, registrations, event sign-ups, or online sales. Then we separate branded from non-branded results and set up tracking before the work begins. Measurement can be part of a broader strategy and measurement engagement, start with an analytics audit, or stand on its own.
“VOLTAGE is great. They’re knowledgeable and use data to inform their decisions.”
Marketing Manager, luxury residential design firm, via Clutch
Our measurement work connects your data to your goals.
From first conversation to last, we’re focused on what defines success for our clients. Digital analytics are at the heart of how we map out our measurement plan, which is foundational for tracking performance against goals and measuring our collective efforts.
Measurement plan
We map out everything from first digital impression to the deepest ROI and business metric we can project, so there are no gaps or gray areas in what we measure.
Tracking setup
GA4 and Google Tag Manager, conversions for forms, calls, and chats, and consent settings, documented so your team knows what’s tracked and why.
Connected data
We go beyond the website and ad platforms and into your own systems, like your CRM, ERP, and other business tools. We work with your team to integrate our digital marketing data with them, so a lead can be traced from first click to closed business.
AI search tracking
AI tools set up as their own traffic source in GA4, server-side tagging where it helps, and tracking for how often you’re mentioned or cited in AI search.
Dashboards
Looker Studio and other tech for custom dashboards that bring GA4, Search Console, your CRM, and your ad platforms into one view, organized around your goals.
Review over reporting
No one loves getting a meaningless report. Who cares how many impressions or clicks you got if there’s no connection through to ROI? We report on objective, agreed-upon results, and we use each review to shape what comes next.