Paid Search

Paid search strategy and management, including Google Ads, return on ad spend (ROAS) and how paid and organic search work together.

Sunlit desert badlands with layered red and tan rock formations under a cloudy sky
When Search Growth Slows, Find the Constraint Before Doing More
Paid Search, Search & AI
05.12.26
“gaining advantages from seo & sem alignment” smx west 2020 (1620 x 1080 px)
The Tradeoffs Between SEO and Paid Search Are Getting Less Clear
Paid Search, Search & AI
04.06.26
Cracked, dry earth with deep fissures.
The Hidden Risk of Fragmented Search Ownership
Paid Search, Search & AI
03.24.26
Falling silo next to a barn, clear sky.
Integrated Search in an AI World: The End of SEO/SEM Silos
Paid Search, Search & AI
09.15.25
Woman throwing boomerang on beach at sunset.
How to Actually Use ROAS in Paid Search (Not Just Report It)
Paid Search
08.19.25
Planning Tactics
Digital Marketing Tactics: How to Forecast, Compare, and Prioritize Channels
Digital Marketing Strategy, Paid Search
03.24.25
tactics
Choosing the Right Digital Marketing Tactics to Execute Your Strategy
Digital Marketing Strategy, Paid Search
03.20.25