Our team writes every week about what we’re seeing in search, AI search, websites and measurement. Some of it runs on the VOLTAGE blog, and some of it runs in the search industry’s leading publications.
Articles and contributions.
On the VOLTAGE blog.
The VOLTAGE blog is where our team shares what we learn from the work we do with clients every day, from search strategy and AI visibility to websites and measurement. We’ve been writing and sharing here for many years, and since early 2025 we’ve published a new article every week, built on the Digital Marketing Success Plan® (DMSP) and the START Planning Process.
Each article also runs on LinkedIn in our DMSP® newsletter and our Visibility in Search & AI newsletter, so you can subscribe to whichever fits you best.
The articles cover topics like these:
- Digital Marketing Strategy: planning, priorities and review cycles that keep marketing tied to business outcomes.
- Measurement & ROI: lead quality, conversion tracking and connecting marketing metrics to revenue.
- Search & AI: how AI is changing search, and how brands stay visible across Google and AI assistants.
- SEO: strategy, roadmaps, audits and practical how-tos.
- Paid Search: how paid search fits with SEO and content, and how to measure it.
- Websites: planning and improving websites that support search and conversions.
Behind the articles is a senior team of strategists, search specialists and developers. See our leadership team and learn more about us on our About page.
In the industry press.
Corey Morris, our President and CEO, has written 150+ articles and expert contributions for Search Engine Journal (SEJ), Search Engine Land and Forbes over nearly a decade, and his SEJ articles have been read nearly 1.7 million times. He wrote the book on the Digital Marketing Success Plan® (DMSP), serves as an officer on the board of the global search marketing trade association and has made 75+ speaking, podcast and media appearances, including SMX, Digital Summit and SMPS.
Search Engine Journal (84)
Corey has written for Search Engine Journal since 2017, covering SEO, paid search, analytics, websites and search strategy.
Latest:
- How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) (Oct 2026)
- The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era (Jun 2026)
- When Marketing Leaders Can’t Explain Search Performance (May 2026)
- Why Your Search Data Doesn’t Agree (And What To Do About It) (Apr 2026)
- How To Use AI To Streamline Time-Consuming SEO Tasks (Mar 2026)
Show all 84 articles
- Search Marketing’s Insight Gap: When Automation Replaces Understanding (Jan 2026)
- SEO Maintenance: A Checklist For Essential Year-Round Tasks (Jan 2026)
- Why Strategic Review Is The Missing Layer In Many SEO Campaigns (Nov 2025)
- A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility (Oct 2025)
- The Problem With Always-On SEO: Why You Need Sprints, Not Checklists (Sep 2025)
- The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform (Aug 2025)
- How To Calculate Your ROAS & Ways To Use It (Jul 2025)
- How To Create An SEO Roadmap That Actually Drives Results (Jun 2025)
- Internal Silos Are An Overlooked Problem That Can Hurt Search Performance (May 2025)
- Why Search Marketing & Branding Need Each Other (Apr 2025)
- Mapping Digital Marketing KPIs To Business Outcomes (Mar 2025)
- Consistency Vs. Agility: Finding Balance In Search Marketing (Feb 2025)
- 11 SEO Tips To Boost Your Restaurant Visibility In Search (Jan 2025)
- WooCommerce SEO: The Definitive Guide For Your Online Store (Dec 2024)
- How To Be Efficient With SEO Budget During Downtimes (Nov 2024)
- Non-Digital Marketing Factors That Hurt Digital Marketing ROI (Aug 2024)
- Step-By-Step Guide To Earning Your Google Ads Certification (Aug 2024)
- START Planning Steps To Develop Your Digital Marketing Success Plan: S For Strategy (Jul 2024)
- How Agencies Can Have Successful Client Partnerships [Part 2] (May 2024)
- How Brands Can Have Successful Agency Relationships [Part 1] (May 2024)
- Search Marketing Generalists Vs. Specialists: Pros And Cons (Apr 2024)
- SEO Is More Than A Checklist (Mar 2024)
- SEO Isn’t Just SEO (Feb 2024)
- 7 Powerful Benefits Of Using PPC Advertising (Feb 2024)
- How To Use SEO To Target Your Audience Throughout The Funnel (Oct 2023)
- Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns (Oct 2023)
- Essential GA4 Reports You Need To Measure Your SEO Campaigns (Jul 2023)
- How To Focus On What Matters In SEO As AI Accelerates Rapid Change (May 2023)
- 5 Alternatives To AmazonSmile For Integrated Charity Donations (Apr 2023)
- Form Tracking With Google Analytics (Via WordPress And GTM) (Feb 2023)
- The 4 Best Content Management Systems To Use In 2023 (Feb 2023)
- Sitelinks: What Are They & How Do You Get Them? (Jan 2023)
- What Is A Content Management System (CMS)? (Nov 2022)
- SEO For Non-Profits: 7 Tips To Help Your Organization Get Found (Jun 2022)
- 10 Must-Know SEO Basics For Web Developers (May 2022)
- How To Handle Duplicate Content At Enterprise Scale (Apr 2022)
- A Complete SEO Checklist for Website Owners (Apr 2022)
- A Complete Guide To On & Off Page Local SEO Content (Mar 2022)
- One Month With $3,000 In SEO Budget For A Local Business (Feb 2022)
- Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data (Jan 2022)
- 8 Quick SEO Wins For Your Brand New Website (Jan 2022)
- Title Tag Optimization: A Complete How-to Guide (Dec 2021)
- 11 Google Analytics Reports You Might Not Know About (Nov 2021)
- 16 Reasons Why Social Media Is Important To Your Company (Oct 2021)
- Branded vs. Non-Branded Traffic: What’s the Difference? (Sep 2021)
- The 15 Areas of SEO Knowledge You Must Master to Be Successful (Aug 2021)
- How to Avoid SEO Disaster During a Website Redesign (Jun 2021)
- Internal Link Structure Best Practices to Boost Your SEO (May 2021)
- How to Make a Successful Website: 11 Critical Factors (May 2021)
- 7 Tips for Developing Your Blog Keyword Strategy (Apr 2021)
- 6 Creative Ways to Use Website Traffic Estimators in SEO (Mar 2021)
- Questions to Ask Before You Hire an SEO Agency (Jan 2021)
- 10 Reasons Why SEO Doesn’t Work (Dec 2020)
- 9 PPC Mistakes That Impact Success (Nov 2020)
- How to Make Your WordPress URLs SEO Friendly (Nov 2020)
- 7 Crucial WordPress Plugins for Blogs & Businesses (Jun 2020)
- 8 Ways You’re Doing Google Ads Wrong & How to Make It Right (May 2020)
- How to Conduct a Complete Google Ads Audit (Apr 2020)
- 7 Ways SEO & PPC Can Help Each Other (Mar 2020)
- 6 Ways to Reduce Shopping Cart Abandonment (Feb 2020)
- 6 Types of User Behavior to Track on Your Website & the Tools to Do It (Jan 2020)
- How to Choose the RIGHT Keywords to Optimize For (Nov 2019)
- Why You Should Integrate Search Marketing into Your Organization’s Culture (Oct 2019)
- Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget (Sep 2019)
- 7 Things SEO Tools Can’t Tell You (Aug 2019)
- 7 Reasons Marketers & SEO Pros Should Use Social Media at Work (Jul 2019)
- 8 Social Media Tips for Small Businesses (Jun 2019)
- 8 Ways You’re Wasting Money on SEO Without Knowing It (Apr 2019)
- 6 Actions You Must Take After an SEO Audit (Mar 2019)
- 9 Important SEO Habits You Should Adopt Now (Nov 2018)
- 7 Ways to Get the Most Out of Attending a Search Marketing Conference (Sep 2018)
- 13 Things Every CEO Needs to Understand About SEO (Aug 2018)
- 9 Essentials to Make Perfect PPC Reports for Your Clients (May 2018)
- How to Create a Paid Search Media Projection (Apr 2018)
- 13 Things You Need to Include in SEO Contracts (Mar 2018)
- 8 Ways to Measure Social with Google Analytics (Oct 2017)
- How to Optimize Your Website for Multiple Keywords (Jul 2017)
- How to Organize a Great One-Day Conference (Mar 2017)
- 3 Major SEO Steps for a Website Relaunch (Feb 2017)
Search Engine Land (25)
His Search Engine Land articles, published since 2022, focus on SEO strategy, planning and how search performance connects to business results.
Latest:
- The hidden cost of a ‘wait and see’ SEO strategy (Jul 2026)
- When search growth stalls: How to diagnose what’s really holding you back (Apr 2026)
- When search performance improves but pipeline doesn’t (Jan 2026)
- When SEO becomes just content production, and how to break free (Sep 2025)
- When traffic isn’t enough: Rethinking ‘top-performing’ content (Jul 2025)
Show all 25 articles
- There are more than 4 types of search intent (May 2025)
- 5 key reasons SEO efforts fall short of business expectations (Apr 2025)
- SEO today and beyond: 8 ways to balance what works now with what’s to come (Jan 2025)
- How to set goals for your SEO team (Oct 2024)
- How to START building a modern digital marketing plan (Jul 2024)
- Is optimizing for one specific keyword an outdated SEO practice? (Apr 2024)
- Avoiding cookie-cutter SEO: 8 red flags to watch out for (Jan 2024)
- How to create and manage an SEO budget (Nov 2023)
- The future of SEO and why it’s not dying (May 2023)
- 8 aspects of a sustainable SEO strategy (Feb 2023)
- 8 dangers of copying another brand’s SEO (Jan 2023)
- What stakeholders should expect from SEO (Nov 2022)
- 9 big risks of cheap SEO (Oct 2022)
- 9 tips for selecting an SEO agency (Sep 2022)
- 3 ways the customer journey can guide SEO (Aug 2022)
- 6 reasons why it makes sense to outsource SEO (Aug 2022)
- Why SEO must start with strategy, planning (Jun 2022)
- 9 ways to become an SEO problem-solver (May 2022)
- 9 roadblocks to SEO success (Apr 2022)
- 8 SEO costs that impact your ROI (Mar 2022)
Forbes (3)
As a member of the Forbes Communications Council and Forbes Agency Council, Corey wrote about the ROI of SEO, choosing an SEO agency and the START Planning Process.
Latest:
- START Planning Your Digital Marketing Success Plan (Sep 2024)
- Seven Factors That Can Impact SEO’s ROI (Jun 2022)
- Nine Tips For Selecting The Right SEO Agency (Apr 2022)