Advertising in the right space, at the right time, and to the right audience is special. It is a magical mix of matching the intent of your audience with the content you have, the solution to what they are seeking. Being the right answer to someone in a search engine is a win-win for everyone.
Here’s how it works.
Search engines keep getting more complex when it comes to creating and managing ads. Yes, you technically could create an account, add a credit card, and have some ads running in minutes. However, as we often say, the search engines will take your ad dollars whether it is working for you or not.
We’re a Google Partner agency. We have certified strategists. We have our own processes and expertise when it comes to strategy, creating ads, structuring accounts, and helping you get found by your target audience through Google Ads in a way that drives toward meaningful ROI.
What we do best.
We have a unique planning and strategy process. It leads to an ongoing campaign implementation and management phase with incremental strategy. Through the traditional pillars of technical, on-page, and off-page SEO, we have a timeless approach and process that accounts for the rapid changes in search and sticks to what has worked since the beginning.
Strategy
There are a number of variables in paid search, including ad types, match types, and a lot of differing opinions on how to leverage them. We start with defining the strategy of how we’ll use paid search in conjunction with other digital marketing channels to maximize your performance.
Explore StrategySearch Ads
The search network is what most people think of with paid search ads. It includes the text ads that appear in most search engine results pages with a headline and description. And, it is the tried and true aspect of PPC for so many people.
Explore SearchDisplay Ads
The display networks are great places to position targeted, great creative that fosters clicks and rich visits that also drive toward leads and conversion goals. Targeting specific placements based on behavior and intent can be equally important to search campaigns.
Explore DisplayAudits
Paid search accounts, including Google Ads, are complicated to manage. Even experienced and seasoned teams need an outside perspective at times, and we do a comprehensive deep dive to help provide a detailed, outside view in a way that software can’t.
Explore Audits
We have grown our website traffic immensely by incorporating their knowledge in PPC! The team is well versed and are all Google certified. Glad to have them as our partners!
Paige Salveter, VP of Marketing at NAIA