Banner ads have been around since the early days of the internet. While we’ve come a long way since flash banners and annoying ads getting in the way of our browsing experience, paid search display ads have a lot of power when done right.
Whether we’re targeting placements within search engine ad networks or using demographic and psychographic data to dynamically deliver ads to our target audiences, we’re all about getting clients found in smart, quality ways without having to blast out ads to the masses.
Getting the initial impression, staying in front of clients through remarketing or retargeting, and helping close the deal is a big deal that display ads can do in supporting a broader digital marketing campaign.