Building SEO into a new website launch for a Kansas City health center

Challenge

Samuel U. Rodgers Health Center has a long history of serving the Kansas City community, with access to healthcare at the heart of its mission. Rodgers provides medical, dental, laboratory, preventive health, mental health, and other services.

The new website needed to tell the story of Sam Rodgers, the past and present of the health center, and its impact on the community, while showcasing its facilities, its healthcare offerings, and the diversity of the organization.

Solution

A detailed discovery and documentation process set the goals, audiences, and keyword targets, and shaped a strategy that connected UX design and development. SEO was built in from the start, including the sitemap and site structure, on-page optimization, 301 redirects, and testing before launch. At and after launch, we ran QA, redirect testing, and indexing optimization.

We wrote new content for both search and visitors at every stage, from awareness to retention. A hero brand video and faceted navigation helped tell the Rodgers story and guide visitors to specific services and appointment scheduling.