Clients / Cullum & Brown

Beating a lead goal by 271% with a new website and SEO for a compressed air company

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Challenge

Cullum & Brown is a B2B company that provides compressed air services, including compressors, vacuum pumps, and blowers. It sells new equipment and services the brands it sells, plus others already in place.

The company needed a website that clearly showed it as the go-to service, parts, repair, and installation company in its sales territory, with a stable foundation for future growth and easy content management.

Solution

We designed and developed a new WordPress website with a modern, flexible set of content blocks that presents Cullum & Brown as a one-stop shop for products and service. We built in-depth sections for Products, Parts & Service, and other offerings, added a product slider that sorts compressors by horsepower, and placed calls to action throughout the site.

A new home page video with drone footage, updated imagery, and a cleaned-up logo gave the brand a fresh, credible presence. The site and the SEO campaign behind it were built to drive leads, not just traffic.

Cullum & Brown website home page designed and developed by VOLTAGE

Results

The work earned industry award recognition for SEO and response-driven web design.

Cullum & Brown set an annual lead goal designed to produce a positive return. The campaign beat that goal by 271% and produced a 2,800% return on investment in revenue, or 4,200% including pending projects.

+271%

Over the annual lead goal

+2,800%

Return on investment in revenue

+4,200%

Return including pending projects