Services / Search Marketing / Paid Search / Search Ads

Search Ads on Google and Microsoft Bing

One of the most visible aspects of paid search advertising is the ads we see all the time on the search network. These are text ads and those ads you see within the search engine results page when you go to Google and Bing.

We love the search network and getting campaign strategy and structure right for our clients to support all levels of content and their marketing funnel. Whether someone is doing their first search or is deep in product/service consideration, we work to make sure your ad is there and found on that important keyword that will ultimately drive to a conversion and to ROI.

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The more complex the platforms get, the more experience matters.

The search engine ad platforms continue to evolve their settings and opportunities for advertisers. That means what was once pitched as a simple, self-serve platform is more complicated than ever.

There are debates among our peers and leaders in our space about how to create and structure campaigns and write search network ads. We’re oddly good with that. The more complex and the more varied everyone’s strategies, the bigger the opportunity for us to leverage our learnings, approaches, and strategies to help our clients succeed.

We do it in the search network with getting the research, auditing, and mapping to client funnels right from the start. From there, we optimize, test, and measure to ensure that it works today and in the future for our clients.

You can see what that looks like for AT&S and an animal health company.

Search ads work best when the keyword, the ad, and the page match.

We have a unique planning and strategy process. It leads to an ongoing campaign implementation and management phase with incremental strategy.

Next: Explore Display Ads

Keywords and match types

Match types chosen for the intent behind the search and the goal it supports, with negative keyword lists that filter out the wrong searches.

Ads and assets

Responsive search ads with copy tagged by purpose, and assets we review instead of letting the platform write them.

Landing pages

Pages matched to the intent behind the search, with tracking for the forms and calls that matter.