Clients / AT&S

Jumpstarting sessions and website leads for a trailblazing transportation and storage company

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Challenge

American Trailer & Storage offers portable storage equipment for sale or rent in Kansas City, Omaha, Springfield, and St. Louis.

Voltage partnered with AT&S to update their website. To add merit to this update, Voltage created a digital marketing campaign to boost their website leads via quote submissions on their site.

Solution

VOLTAGE developed and executed an integrated digital marketing strategy designed to significantly increase quote form submissions for AT&S. Leveraging in-depth keyword research as the foundation for both organic and paid initiatives, we identified high-intent search terms around renting and buying storage containers, targeting both local and select national markets.

On the organic side, VOLTAGE optimized site content and implemented technical SEO best practices to strengthen search visibility, improve usability, and ensure a clear, conversion-focused user journey. In parallel, we launched a new Google Ads program built to capture niche keyword opportunities, refining targeting through bid adjustments for priority demographics and tightening location parameters to maximize ROI.

While PPC and SEO were the core channels, strategic use of Facebook Ads expanded AT&S’s brand reach, drove incremental site traffic, and nurtured quote requests from precisely defined audience segments.

This multi-channel approach enhanced visibility and aligned every tactic with AT&S’s business goal.

Results

The work earned industry award recognition for paid search and integrated B2B marketing.

In the first year, AT&S saw a 67% increase in sessions from highly qualified prospects, including a 57% increase in new users, over six months compared with the same period the year before. Quote submissions doubled year over year, with a 211% increase in paid search conversions and a 70% increase in organic conversions. In the first six months, paid search quote form submissions grew 58% while cost per conversion dropped 65% and cost per click dropped 22%.

In the second year, paid search conversions grew another 60% while cost per conversion dropped 48% and click-through rate rose 72%. On the organic side, clicks grew 178%, click-through rate improved 26%, and the goal conversion rate rose 76%.

The VOLTAGE website redesign built target keywords into site content and used them to organize topic pages around container sales, container rentals, offices, modifications, and semi-trailer rentals. Keyword research also informed paid search ad copy, meta titles, and descriptions.

+100%

Increase in quote submissions (year one)

+60%

Increase in paid search conversions (year two)

-48%

Lower paid search cost per conversion (year two)