The content you present to your website visitors is often the first thing that comes to mind when considering SEO. It is what you use to engage visitors and help them move through their journey no matter what their intent is. We know how important this is!
On-page SEO is about context as much as content.
On-page optimization is heavily focused on content, but that is through a context lens. How we organize our pages within our overall information architecture or content structure, as well as the words on all of the pages, means a lot. From being human visitor focused to making sure we have covered every unique, optimized HTML page element, we work to be detailed, thorough, and get it right.
We balance context, content, and your brand voice.
Getting context right is possibly the most important thing in SEO after making sure the search engines can find your site. Content is best written for humans in your unique brand tone and voice. We love the balance of getting context, content, and brand right to drive to your ultimate goals within on-page optimization.
Content Hierarchy
Your content (sections, pages, and blocks of text) matters. They build context about your topical authority (your depth of expertise) to site visitors and to the search engines that need to understand what you’re about. We research, plan, and build it out to get it right.
On-Page Elements
Your meta data (website tags and HTML elements that populate titles and descriptions to users in search results pages, browsers, and, in even more depth, to search engines) matters. They are part of the overall context we’re building for topical relevance and authority. That includes structured data (schema), which helps search engines understand your page and show rich results.
Page Copy
The biggest area of opportunity for engagement and on-page optimization is in your page copy or text. From paragraph text to user-generated or dynamic content, we have a wide range of ways to engage site visitors and to demonstrate that we know our stuff. We write sections that answer the question first, with clear headings and FAQs, which helps both readers and the AI tools that quote them.