About the Author
Corey is the owner and President/CEO of VOLTAGE. He is also founder and author of The Digital Marketing Success Plan™ and the START Planning Process. Corey has spent 20+ years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's the recipient of the KCDMA 2019 Marketer of the Year award and his team at VOLTAGE has won nearly 100 local, national, and global awards for ROI-focused client work in the past decade.
To follow up on my first article focusing on agency/client relationships that focused on the client’s side of things, I wrote a companion piece that looks at it from the agency’s side.
While I wrote it to agency people (like my team), the concepts are great to check out if you’re on the brand or client side of any client/agency relationship as well. There are some similarities regarding communication, expectation-setting, and making sure that the relationship is “right fit” for both sides.
I’ll be the first to admit that many of the things I wrote about, I learned the hard way over my career. That, and while my agency and team are focused on long-term, trust-built relationships, we’re not perfect. However, by striving to reduce as many points of friction possible in relationships and being able to tailor approaches to each client’s unique needs, we can reduce some of the burnout and stress that sometimes happens when things aren’t clicking on either side of the relationship.
Go deeper and check out my full article, How Agencies Can Have Successful Client Relationships [Part 2], on Search Engine Journal.