About the Author
Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.
This title might lead you to wonder what a career agency employee, executive, and now owner has to say about clients. I’ve had my share of challenging client relationships over the years and I’m the first to admit that I’m not perfect, nor is Voltage.
I have found that there’s often an invisible wall or barrier that exists between agencies and their clients. For legitimate reasons, that barrier is there and helps with accountability. However, it can also create challenges and a lack of transparency which hurts trust.
Recently I went down a path of putting together a list of things, from my perspective on the agency side, that I know help those on the client side of the relationship have realistic expectations and positive experiences with their right fit agency. This is objective and I’m not telling any juicy stories, so don’t look for that in here. However, I do challenge you to dig in and apply what you can so you can put yourself in a position to have the best possible outcomes and success in your agency relationship.
Go deeper and check out my full article, How Brands Can Have Successful Agency Relationships [Part 1], on Search Engine Journal.