Clients / Dolby.IO

Challenge

Launched by Dolby Laboratories, a global leader in audio and video processing tools, Dolby.io is an API platform designed to enhance media and communication possibilities. Dolby.io enables developers, content creators, and businesses to enhance every interaction and every piece of content to deliver the highest quality communications, collaboration, and audiovisual experiences in their apps and services.

Search engine optimization wasn’t at the forefront of Dolby.io’s strategy when they originally launched their website. The site relied heavily on the strength of Dolby Laboratories’ global brand recognition to draw organic search traffic, with nearly all organic traffic coming from branded queries. As the company’s offerings expanded, Voltage had the opportunity to guide website expansion efforts with an SEO-focused approach.

Solution

Voltage performed extensive keyword, entity, competitor, and search engine results page research to develop a content strategy that would connect with Dolby.io’s niche audience. This research was used to update on-page elements (metatags, headers, anchor text, alt tags, etc.) and body copy on evergreen pages. Voltage also took advantage of Dolby.io’s vast collection of developer documentation and blog pages to improve the site’s internal linking structure, which helped search engine bots understand page context and help users navigate the site.