The content you present to your website visitors is often the first thing that comes to mind when considering SEO. It is what you use to engage visitors and help them move through their journey no matter what their intent is. We know how important this is!
Here’s how it works.
On-page optimization is heavily focused on content, but that is through a context lens. How we organize our pages within our overall information architecture or content structure, as well as the words on all of the pages, means a lot. From being human visitor focused to making sure we have covered every unique, optimized HTML page element, we work to be detailed, thorough, and get it right.
What we do best.
Your content — sections, pages, and blocks of text — matter. They build context about your topical authority (your depth of expertise) to site visitors and to the search engines that need to understand what you’re about. We research, plan, and build it out to get it right.
Your meta data — website tags and HTML elements that populate titles and descriptions to users in search results pages, browsers, and, in even more depth, to search engines — matter. They are part of the overall context we’re building for topical relevance and authority.
The biggest area of opportunity for engagement and on-page optimization is in your page copy or text. From paragraph text to user-generated or dynamic content, we have a wide range of ways to engage site visitors and to demonstrate that we know our stuff.