None of us like landing on SEO pages or seeing SEO copy. So when we say content and SEO, we hold ourselves to a high standard. Content is a critical part of SEO, and whether you’re focused on providing it in a full-funnel approach or for different search intents, you have to do it well and write it for humans, not search engine bots. We build content strategies that align with what your target audience wants at each step in the journey, that support your thought leadership, and that give the proper context to search engines so it can be found.
Here’s how it works.
We have built-in steps in our START Planning process and in your Digital Marketing Success Plan™ based on auditing, audience, and competitor research to determine the right SEO content strategy.
From there, we’re off and running as part of the DMSP™ implementation plan to leverage keyword and audience research, to build a base, iterate, and continue to create optimized content that your audience will love and that will result in attributable actions within your SEO efforts.
What we do best.
Do everything with purpose. We make sure that cycles aren’t wasted on content that you have to go back and optimize for people or search engines. Know what will move the needle with as much precision as we can predict.
Content creation is often one of the biggest obstacles to SEO success. Whether you’re writing it or we are, we work through processes and methods to help make the process efficient and impactful.
We have the opportunity to learn from our audience and how the search engines perceive our content. The story isn’t over when we publish a page. We’re monitoring and iterating for the right impact and end goal.