If you’ve been through other pages of our site or have talked with us, you know how important data and measurement are to our client partnerships. ROI and meeting/exceeding defined goals is our focus in every project and campaign. We don’t want to question whether something worked or not. Attribution has been a marketing buzzword for a long time, and we work in an era where we need to know that our strategies, tactics, and investments are paying off.
We have the power to know.
There’s so much tech, AI, and data out there to leverage. From GA4 to CRM to channel specific platforms and ad networks, getting it all organized and coming to us can be a challenge. No technology “out of the box” can take into account your specific ROI goals without the right setup, integrations, and configuration. There’s little value in receiving screenshots or PDFs from your reporting tools without context and the right story. While we have the power to know if our investments are working, we have to work to get the stack right and have a measurement plan that gives full context, not just “reports” or “metrics” that only give a limited picture.
What we do best.
From first conversation to last, we’re focused on what defines success for our clients. Digital analytics are at the heart of how we map out our measurement plan, which is foundational for tracking performance against goals and measuring our collective efforts.
Strategy
From the start, we work to understand and map out everything — from first digital impression to the deepest ROI and business metric we can project. We want to measure everything from our digital strategy and remove any gaps or gray areas.
Technology
We leverage our own custom, real-time dashboard technology to bring the full data picture and story together. Combining our platform integrated with GA4, Search Console, client-side systems like CRMs, marketing platforms, ad networks, and leading research tools, we organize what can be chaos.
Measurement
No one loves getting a meaningless report, or a digital marketing report that only focuses on channel metrics. Who cares how many impressions or clicks you got if there’s no connection through to ROI, and you’re left connecting the dots? We measure what we do, and we consistently report on objective, agreed upon performance results.