Clients / AT&S

Jumpstarting sessions and website leads for a trailblazing transportation and storage company

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Challenge

American Trailer & Storage offers portable storage equipment for sale or rent in Kansas City, Omaha, Springfield, and St. Louis.

Voltage partnered with AT&S to update their website. To add merit to this update, Voltage created a digital marketing campaign to boost their website leads via quote submissions on their site.

Solution

VOLTAGE developed and executed an integrated digital marketing strategy designed to significantly increase quote form submissions for AT&S. Leveraging in-depth keyword research as the foundation for both organic and paid initiatives, we identified high-intent search terms around renting and buying storage containers, targeting both local and select national markets.

On the organic side, VOLTAGE optimized site content and implemented technical SEO best practices to strengthen search visibility, improve usability, and ensure a clear, conversion-focused user journey. In parallel, we launched a new Google Ads program built to capture niche keyword opportunities, refining targeting through bid adjustments for priority demographics and tightening location parameters to maximize ROI.

While PPC and SEO were the core channels, strategic use of Facebook Ads expanded AT&S’s brand reach, drove incremental site traffic, and nurtured quote requests from precisely defined audience segments.

This multi-channel approach enhanced visibility and aligned every tactic with AT&S’s business goal. As a result, the campaign achieved a 76% year-over-year increase in quote form submissions across all channels.

Results

This campaign won bronze in the Business-to-Business Integrated Marketing category at the AMBIT Awards. Voltage also won gold in the Paid Search Marketing (PPC/SEM)  and bronze in the Social Media categories, respectively.

Through PPC, SEO, and social media, AT&S saw a 67% increase in sessions from highly qualified consumers, including a 57% increase in new users, over a 6-month time period (as compared with the same period in the previous year). AT&S also observed a 100% increase in quote submissions year-over-year which featured a 70% increase in organic conversions, a 78% increase in social conversions, and a 211% increase in PPC conversions. Social ads also created 562% more site sessions than industry benchmark sites.

The Voltage website redesign organically incorporated target keywords into site content and used these keywords to silo topic pages based on container sales, container rentals, offices, modifications, and semi-trailer rentals. Keyword research also informed copy for PPC ads, meta titles, and descriptions.

Finally, research revealed that an image of an AT&S employee welding received significantly more engagement among the target audience compared to other images shown. Therefore, Voltage used this key image for Facebook ads, as well as a similar “boomerang” video of the welding image.

+67%
Increase in site sessions
+57%
Increase in new users to the site
+100%
Increase in lead submissions