About the Author
Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.
If you’re not sure what sitelinks are, you’re in the right place. If you care about getting traffic to your site from search engines, then they are something you definitely want to know about!
Sitelinks are an opportunity to own more real estate in the search engine results page (SERP). You’ve likely seen them as they are the additional, smaller blue links to interior pages within a website that are grouped right under the primary link for a website. When you see them, it is obvious that they take up space and push down any other ads or organic search results and give the user several different page options to click through to.
Sitelinks can be part of an ad created in Google Ads (or in other search engines through their ad networks) which are triggered by ad extensions or can be part of your organic search results driven by SEO. With the constant shifting landscape of what the SERPs look like and how different types of perceived search intents can shape the content and format of the page including ads, maps, organic results, news, videos, and other objects, when you can get sitelinks, you definitely want to make sure you do!
If this sounds interesting or you want to own more of the SERPs, check out my full article on sitelinks, including what they are and how to get them, on Search Engine Journal.