About the Author

Corey Morris

President / CEO

Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.

Like with many of the topics I write about, you might read a headline and think that I’m about to give a biased point of view that allows me to point you to my agency as the answer to all of your problems. However, like pretty much all the articles I write, I try to stay objective. While I am involved in new business and talking with prospects, I have gotten a lot better over the years at selling myself out of deals.

That might seem counter intuitive to Voltage’s growth, but I can point to a lot of reasons why it is in our best interest to onboard and work with right fit clients versus talking big game, landing someone who we’re not ideal for, and then

Go deeper and check out my full article, Search Marketing Generalists vs. Specialists: Pros & Cons, on Search Engine Journal.