About the Author
Corey is the owner and President/CEO of VOLTAGE. He is also founder and author of The Digital Marketing Success Plan™ and the START Planning Process. Corey has spent 20+ years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's the recipient of the KCDMA 2019 Marketer of the Year award and his team at VOLTAGE has won nearly 100 local, national, and global awards for ROI-focused client work in the past decade.
Like with many of the topics I write about, you might read a headline and think that I’m about to give a biased point of view that allows me to point you to my agency as the answer to all of your problems. However, like pretty much all the articles I write, I try to stay objective. While I am involved in new business and talking with prospects, I have gotten a lot better over the years at selling myself out of deals.
That might seem counter intuitive to Voltage’s growth, but I can point to a lot of reasons why it is in our best interest to onboard and work with right fit clients versus talking big game, landing someone who we’re not ideal for, and then
Go deeper and check out my full article, Search Marketing Generalists vs. Specialists: Pros & Cons, on Search Engine Journal.