About the Author
Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.
I’m choosing to look at the lean financial times of my career as a learning opportunity. Whether it was entering the job market while it was still recovering from the 9/11 terror attacks, the downturn in the late 00’s, the impact of COVID, or even the past couple of years that have been really uneven since COVID (and which continue), I continue to appreciate lessons learned in hard times.
Those hard times include budget reductions, pauses in marketing investment, companies being acquired, or businesses shutting down. All of those things stink badly.
But, back to the learning opportunity part. It is often times like those where we have to learn how to squeeze more marketing impact out of less dollars.
Regardless of the situation, there are things to do to be efficient with SEO specifically in downtimes and I had a chance to put together an article that if you’re in that unfortunately position, I hope helps you to focus and prioritize to keep things going and to get the most out of your investment, even if it is limited.
Check out my full article on how to be efficient with SEO budget during down times on Search Engine Journal.
And–side note–If you’re part of a sub-set of companies in industries who have cash on hand or haven’t been negatively impacted in an uneven or down economy, let’s talk as you have some unique opportunities as well.