About the Author
Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.
SEO is a long-term discipline and requires short-term actions that lead to ROI down the road. There are a number of factors that might not seem important in the moment or while you’re “doing” SEO, but they can have a big impact on ROI no matter how you want to measure it.
Some big impacts on ROI can range from lost time, wasted focus on low value activities, just doing “best practices”, not having an overall strategy, and much more.
We feel strongly about getting everyone on the same page from the start. In some cases SEO isn’t even the right channel for the business industry, or audience that you’re trying to reach. And, we’re saying that as an agency that believes strongly in SEO! If you haven’t heard about our Digital Marketing Success Plan™ we think you should check it out.
Regardless, we don’t want you to get burned by investing any time, energy, or dollars into SEO to only find out months (or years) later that it wasn’t strategic, wasn’t focused, and could have performed better.
Go deeper and check out my full article on 7 factors that can impact SEO’s ROI on Forbes.