About the Author
Corey is the owner and President/CEO of Voltage. He has spent 18 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.
Learn why you should adopt a problem-solving mentality and how to build it into your SEO approach.
Typical SEO strategies are comprised of many moving parts. When it comes to stakeholders and all the different variables, things can start to go off the rails quickly. As an SEO professional, it is crucial to possess the ability to problem-solve because, in a broad sense, that’s the core of what SEO is. It’s vital that you’re able to adapt to the inevitable roadblocks and challenges and keep your strategy headed in the right direction.
In “9 Ways To Become An SEO Problem-Solver” on Search Engine Land, I broke down what it takes to be an SEO problem-solver, like:
Understanding all of your stakeholders:
SEO success (fair or not) is often judged by non-SEOs and, at the same time, can be held back or negatively impacted by others as well.
Creating baselines and goals:
There are so many misunderstood and gray areas that, without baselines and goals of where the effort is going, you can get way off track with resources, why something isn’t going according to plan, and more.
Having content backup plans:
What happens when your content resource is unavailable or gets off track from the initial plan?
Do you have backup resources?
Do you go deeper into technical and off-page optimization to compensate?
Read the full article and check out the rest of my SEO articles on searchengineland.com.